BLOOD DONATION CAMPAIGN

BRIEF

The blood donation centre in Malaga is a fundamental public institution. They help thousands of people each year. Unfortunately they suffered big problems with the lack of donors and funds and had very little capacity to promote campaigns, comms, etc. Therefore, our college entered a competition to come up with a solution to this issue.

SOLUTION

A versatile, adaptable system of communication was needed. I had to come up with a visual structure that was easy to manage by the administration, as well as notable to grab the attention of the people of Malaga and ensure that donating blood would become a habit for them rather than a one-off.

After the summer season we were informed that out of ten participants our project had won the competition. Thanks to our strategical campaign and visuals, donations had tripled as a result.