CYBSAFE REBRAND
BRAND IDENTITY
WEB DESIGN
MOTION GRAPHICS
BRIEF
CybSafe is a startup which is hungry for change. They are here to fundamentally transform the way people address cyber security.
The new identity needs to challenge the traditional, often intimidating image of cyber security, instead presenting CybSafe as a forward-thinking, trustworthy, and innovative leader in the industry.
The rebrand should aim to convey CybSafe’s core values (transparency, ethical, data-driven, passionate and creative) through a brand that simplifies cyber security, making it approachable and accessible.
SOLUTION
After evaluating the previous visual identity, the answer was clear: CybSafe needed a distinct and memorable rebranding that would resonate with both current and potential users.
Therefore, to bring CybSafe’s unique vision to life, we had to break away from conventional cyber security aesthetics and align with the company’s core values.
We chose bright colours and inviting visuals in order to stand out from the traditional dark and ominous tones often associated with the cyber industry.
People-centric imagery was one of the key pillars. By showcasing real people in real situations, we made the brand more relatable, accessible and trustworthy.
Everything in this company is backed up by science, which meant it was very important for us to showcase this in our designs. We overhauled the product imagery to reflect a more data-centric approach. The visuals were designed to be clear, precise and informative, making complex data easy to understand and visually engaging.
TOOLS
PRODUCT RELEASES
BRIEF
The product release page is a centralised hub for users to explore new tools, enhancements and offerings the product releases each season.
This page has to showcase the latest improvements and features on the CybSafe platform in a dynamic and visually engaging way.
The company wanted to find a way to effectively communicate the value of the updates, enhance user engagement and drive awareness of the platform’s continuous innovation.
SOLUTION
We successfully delivered the Product release page by effectively combining the company’s brand identity with animation and multimedia content.
First, we created a set of logos that would be used throughout each release. These had to reflect CybSafe’s core brand while still feeling unique.
Secondly we focused on very clear visuals and simplified product imagery to ensure that the users could immediately understand what the release involved.
We then made sure to apply these consistently throughout all the pages to create a seamless user experience.
Finally we animated key features of the platform to enhance user understanding. For bigger product releases, we produced feature videos that went deeper into the most significant updates.
OH, BEHAVE! REPORT
BRIEF
Every year, CybSafe and the National Cybersecurity Alliance join forces to decode how behaviour and attitude shape our security outcomes. The result of this collaboration is Oh, Behave! The annual security attitudes and behaviours report.
This report takes a deep dive into the heart of digital security, shedding light on how individuals navigate the intricate cyber security terrain of today.
With over 140 pages and more than hundreds of graphs. This report is a heavy read. It is crucial for it’s success to make it as digestable and attractive as possible.
SOLUTION
The primary goal of this project was to create a report that not only conveyed complex information effectively but also engaged readers through a thoughtfully designed visual hierarchy. The challenge was to balance creativity with readability, ensuring that the report would stand out as an accessible and valuable resource.
To achieve this I focused on several key design principles; Typography hierarchy (with an emphasis on readability and legibility), the use of colour (with vibrant and a cohesive palette as well as consistent application throughout) and a well structured composition (with a focus on the clear order of elements and a well-organised layout).
Last but not least, the creation of outstanding and clever collateral. The promotional materials were designed to be visually striking and aligned with the overall theme of the report, further boosting its appeal and download rate.
