FOAMO

BRIEF

Foamo is a vibrant bath and body brand specialising in gel body wash bursting with fruity scents.

Their mission is to enhance the bathing experience, turning it into a moment of indulgence through sensorial, scent-driven products.

This was an idea I developed to try to get my creative juices flowing.

SOLUTION

I chose to highlight the vibrant, playful, fresh and zesty nature of the brand’s citric scents through a bold and energetic colour palette.

The logo design centres around the concept of foam and bubbles, capturing the effervescent nature of the product. Rounded, soft type was used to mimic the shape and texture of foam bubbles, creating a tactile and inviting identity.

I then had to come up with a set of energetic visuals that would convey what the brand is all about.