Oh, Behave! Report & Webinar
BRIEF
Every year, CybSafe and the National Cybersecurity Alliance join forces to decode how behaviour and attitude shape our security outcomes. The result of this collaboration is Oh, Behave! The annual security attitudes and behaviours report.
This report takes a deep dive into the heart of digital security, shedding light on how individuals navigate the intricate cyber security terrain of today.
With over 140 pages and more than hundreds of graphs. This report is a heavy read. It is crucial for it’s success to make it as digestable and attractive as possible.
DELIVERABLES
-
Report
- Landing page
- Social cards
- Email headers
- Webinar
- Deck of slides
SOLUTION
The primary goal of this project was to create a report that not only conveyed complex information effectively but also engaged readers through a thoughtfully designed visual hierarchy. The challenge was to balance creativity with readability, ensuring that the report would stand out as an accessible and valuable resource.
To achieve this I focused on several key design principles; Typography hierarchy (with an emphasis on readability and legibility), the use of colour (with vibrant and a cohesive palette as well as consistent application throughout) and a well structured composition (with a focus on the clear order of elements and a well-organised layout).
Last but not least, the creation of outstanding and clever collateral. The promotional materials were designed to be visually striking and aligned with the overall theme of the report, further boosting its appeal and download rate.
TOOLS
PROYECT
