Bud fertility
BRIEF
Bud Nutrition is an award-winning, vegan supplement brand created by Not Another Design Agency. Its mission is to provide nutritional support for people on the path to parenthood and beyond. Inspired by the founder’s personal experiences and working with clinical nutritionists, Bud’s formulas take a holistic approach to support the body’s natural fertility.
Unfortunately, like many e-commerce products, after a few years Bud Nutrition experienced a decline in demand from its audience.
DELIVERABLES
-
Brand identity
-
Book design
-
Ilustrations
-
Posters and flyers
-
Merchandising
-
Social media content
SOLUTION
After a repositioning in the market we chose to redesign and focused on the natural aspects of the formula to create a new visual brand. This concept prioritised well-being, 100% plant-based ingredients and a holistic lifestyle.
We redesigned the whole packaging, as we wanted Bud to stand out next to other fertility products. We soon realised that most products sold in shops were monotonous and underwhelming, and we saw an opportunity to change things.
And what better way of showcasing ’the cycle of life’ than through nature? We gave a very ‘earthy’ look to all of the imagery used to sell the product. Off browns, noise, different textures, and the use of flowers helped us show the growth and fertility that Bud wanted to display.
TOOLS
PROYECT
