Bud fertility

BRIEF

Bud Nutrition is an award-winning, vegan supplement brand created by Not Another Design Agency. Its mission is to provide nutritional support for people on the path to parenthood.

Inspired by the founder’s personal experiences and working with clinical nutritionists, Bud’s formulas take a holistic approach to support the body’s natural fertility.

Unfortunately, like many e-commerce products, a few years after its launch and with the challenges of Covid, Bud Nutrition experienced a big decline in demand from its audience.

DELIVERABLES

Brand identity
Book design
Ilustrations
Posters and flyers
Merchandising
Social media content

SOLUTION

Wellbeing, 100% plant-based ingredients and a holistic lifestyle were the key features for the development of the rebrand.

We soon realised that most products sold in shops were monotonous and underwhelming, and we saw an opportunity to change things. We redesigned the packaging, as we wanted Bud to stand out next to other fertility products.

To highlight the components of the product we chose a natural and earthy new look that was then combined with the original vibrant colours of the brand.

We then utilised organic elements of our day-to-day life to showcase the growth of this product.

TOOLS

PROJECT