CybSafe rebrand
BRIEF
CybSafe is a cyber security start up who’s hungry for change, they are here to fundamentally change the way people address cyber security.
This new identity will challenge the traditional, often intimidating image of cyber security, instead presenting CybSafe as a forward-thinking, trustworthy, and innovative leader in the industry.
This rebrand aims to convey CybSafe’s core values—transparency, ethical, data-driven, passionate and creative—through a brand that demystifies cybersecurity, making it approachable and accessible.
DELIVERABLES
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Product branding
- Landing page
- Social cards
- Animated explainer videos
- Email headers
- Corporate deck
- Infographic
- Product 1 pagers
SOLUTION
To have a distinct and memorable brand identity that renovated with both current and potential users we had to visually repositioned CybSafe.
Therefore, to bring CybSafe’s unique vision to life, we developed a branding solution that broke away from conventional cybersecurity aesthetics, aligning with the company’s core values.
Refresh the brand aesthetic with bright and inviting visuals, we moved away from the traditional dark and ominous tones often associated with cyber security. Instead we introduce a brighter, lighter and more colour palette that reflects CybSafe’s commitment to making cyber security approachable and user-friendly.
Huge focus in humanising cybersecurity by using people-centric imagery. By showcasing real people in real situations, we made the brand more relatable, accessible and trustworthy.
We recognise the importance of scientifically researched data in CybSafe’s offerings. We overhauled the product imagery to reflect a more data-centric approach. The visuals were designed to be clear, precise, and informative, making complex data easy to understand and visually engaging.
TOOLS
PROYECT
