CybSafe rebrand
BRIEF
CybSafe is a startup which is hungry for change. They are here to fundamentally transform the way people address cyber security.
The new identity needs to challenge the traditional, often intimidating image of cyber security, instead presenting CybSafe as a forward-thinking, trustworthy, and innovative leader in the industry.
The rebrand should aim to convey CybSafe’s core values (transparency, ethical, data-driven, passionate and creative) through a brand that simplifies cyber security, making it approachable and accessible.
DELIVERABLES
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Product branding
- Landing page
- Social cards
- Animated explainer videos
- Email headers
- Corporate deck
- Infographic
- Product 1 pagers
SOLUTION
After evaluating the previous visual identity, the answer was clear: CybSafe needed a distinct and memorable rebranding that would resonate with both current and potential users.
Therefore, to bring CybSafe’s unique vision to life, we had to break away from conventional cyber security aesthetics and align with the company’s core values.
We chose bright colours and inviting visuals in order to stand out from the traditional dark and ominous tones often associated with the cyber industry.
People-centric imagery was one of the key pillars. By showcasing real people in real situations, we made the brand more relatable, accessible and trustworthy.
Everything in this company is backed up by science, which meant it was very important for us to showcase this in our designs. We overhauled the product imagery to reflect a more data-centric approach. The visuals were designed to be clear, precise and informative, making complex data easy to understand and visually engaging.
TOOLS
PROJECT
