FIT BY PW

BRIEF

Protein World is a fitness startup that sells products all across the internet, as well as in physical shops.

PW’s target audience are fit young people who are looking for high protein supplements to add to their diet.

It was crucial to give this guide an unforgettable design to make it stand out against the fierce competition in the market.

SOLUTION

Vibrant’, ‘active’, ‘current’ and ‘young’ were some of the concepts we played with to try and create this guide. I chose their primary brand colour throughout the whole guide, as well as two less dominant colours that complemented the bright yellow. 

When creating the guide we were very conscious of the visual rhythm throughout the journal. We used a mixture of different images including people-centric ones, product-based ones and positive, upbeat titles.

To maximise the reach of the guide we chose well-known content creators to promote it.